Develop A Marketing Campaign Tailored For You
If you have a product or service that solves a problem, you have customers trying to find you right this minute! But they don’t know where you are and you probably don’t know where they are! Somehow you must find each other. This is where marketing comes in. It shows those who need you where to find you.
There are probably a lot of other businesses that have similar products or services as yours, so marketing also helps distinguish you from your competition. It allows you to stand our from the crowd.
The successful marketers I have talked with are successful in attracting business by putting in place a variety of promotional activities that support and enhance one another to provide them with the most possible customers within their time and money limits
What these successful marketers have in common is that they have a marketing mindset — they are excited about finding ways to let people know about them. This mindset enables them to come up with creative and cost-effective ways to attract business rather than having to sell.
I have found that even those who are new to business and marketing, by working with a marketing mindset they were able to create effective ways to attract business.
Working with these successful marketers was exciting because I realized that anyone can become a successful marketer by making three mental shifts in thinking about his or her business.
Tomorrow I will discuss the three mental shifts.