Global Marketing Plus

Tips and Tricks for Small Business Success

Archive for January, 2008

Helping customer Find You

January 12, 2008 By: Ron Coleman Category: Marketing, SEO

Lately I have been getting lots of questions concerning search engines. So I thought I would answer some of those questions.

Q: What is search engine marketing (SEM) vs. search engine optimization (SEO)?

A: Search engine marketing (SEM) refers to “paid” or “pay-per-click” listings on search engines such as Google and Yahoo. These listings are essentially paid ads that show up as “sponsored links” or “sponsor results” on search engine results pages when someone searches for a keyword/phrase that your company has bid on.

Search engine optimization (SEO) is also called “organic” marketing and is free if you do the research and work yourself. It involves modifying your Web site to be more search-engine friendly.

More questions will be answered from time to time in this blog.