Global Marketing Plus

Tips and Tricks for Small Business Success

Archive for April, 2008

4. Reply Early & Reply Often

April 15, 2008 By: Ron Coleman Category: Email Marketing, Marketing

This week’s effective email strategy will certainly increases the amount of email that you send out. But it can also be extremely effective.

With the huge volume of spam, it’s tough to know if your message got through. Right now, four out of every five emails sent over the Internet today is spam. With so much junk, it’s easy for your message to get lost, trapped in a junk mail filter, or simply piled up in someone’s ever-expanding inbox.So you start to worry when you haven’t heard back from someone that you emailed a couple of days ago. Hmmmm, you say. Did that person get my message? Should I send it again? If I do, will that bug them? Am I being too pushy?

So when you’re on the other side of the email message, it’s really important to reply early and reply often.

What you’re doing is letting them know you (a) received the message and (b) that you care. Even if you’re not able to take action on their message right away, replying back with a quick message indicates that you’re not ignoring them.

Replying early to a message could be as basic as something like this:

Thanks for sending this over. I’ll work on this later today. Thanks,


We’ve found that replying early and often dissipates a lot of anxiety and tension, and allows the person who sent you a message to know that they don’t have to worry about it.

Let me know if you need help with an upcoming web project or email campaign.