Global Marketing Plus

Tips and Tricks for Small Business Success

Archive for June, 2008

Email Tip #10. Paste Links & Get on the Same Page

June 04, 2008 By: Ron Coleman Category: Email Marketing, Marketing

How many times have you felt that the person receiving your email just isn’t on the same page as you? A lot of times it’s literally true. You might be thinking that they are looking at one page on a website, when in fact they are looking at something completely different. I know I’ve been frustrated by this in the past.

Simple pasting a link into an email is the best strategy. Again, it seems simple, but it can mean the difference between confusion and clarity.

It’s also easy to do, and takes very little time. In your browser, simply copy the website address (i.e. and paste it into the body of the email message. On a PC, the Control-C shortcut will copy; the Control-V will paste.

Sending someone the exact link to the website page you are discussing gets everyone on the same page.

Email Tip #9. Strong Call to Action

June 02, 2008 By: Ron Coleman Category: Email Marketing, Marketing

A strong call to action can make the difference between someone glancing at your message or actually doing something with it. In this busy world, sometimes it helps to be direct.

In direct marketing or email correspondence, most of the time you want someone to take a specific action when they receive your message. You might want to set up an in-person meeting, or have them click through to a website to read more. Or respond back and say, “Yes, let’s go ahead with the project.”

The most effective email messages always have a strong call to action, telling the recipient what you want them to do.

I’m sure you’ve received long, rambling emails from people. And by the time you get to the end, you don’t really know what you’re supposed to do (if anything). Is this a message that is just nice to read and have for future reference? Or do they want me to actually do something?

Email is a low context medium. It doesn’t transmit behavioral clues like voice inflection that might otherwise indicate what you want a person to do. So it’s important to be direct and ask what you want the other person to do. It sounds basic, but it’s a key to effective email.