Global Marketing Plus

Autoresponders are one of the top promotional tools available online today. They are also known as mailbots, automatic email and email on demand. (Remember the very popular fax on demand?) Autoresponders are designed to automatically respond to any email message sent to it with an automatic response.

Why are they so popular? Some reasons are:

· Autoresponders have a vast variety of uses.

· Autoresponders eliminates the need to manually answer every response, saving hours of your valuable time.

· Autoresponders make your information available to your prospective customer 24 hours a day, 7 days a week.

It is very satisfying to get your best ad copy ready, load it to your autoresponder and know that your business is set to autopilot. When your prospective customer sends a message to your autoresponder address, your information will be instantly delivered to their email address.

There are many ways of utilizing the power of autoresponders:

· Autoresponders can be used to tell a prospective customer that you have received their message and will get back to them soon. Such messages are important because it reassures your customers that their support request has arrived at its destination and will be attended to when you are available.

· Autoresponders can be used to send prospective customers information like product lists, the price list of your products, your FAQ (frequently asked questions) and other fixed information. People emailing that address will automatically get that message in reply.

· Autoresponders can be used to send free email course modules.

· Autoresponders can be used to send free Articles and reports.

· Autoresponders can be used to send order confirmations.

· Autoresponders can be used to send online brochures.

Advantages:

There are many advantages associated with the use of autoresponders. Not only do they automate the daily task of manually replying to requests for information, but they provide instant gratification for the recipient. They also enable you to track your ad responses and gather the email addresses of potential customers.

A good autoresponder service will automatically send you an email notification informing you each time someone requests your information.

Autoresponders can assist you in putting a lot of your day to day tasks on autopilot. Use it to your advantage.

You have autoresponders with your Global Marketing Plus package. Be sure you use them! If you have questions of how to access them and use them, call Ron now at 801-298-2336 or email me at ron@globalmarketingplus.com

Good relationships, with customers, technical support staff and ISPs are the cornerstones of a successful email marketing strategy.

David Hughes, director online marketing at Tank Group, said that abiding by best practice guidelines when using email marketing was a key part of building a strong relationship with consumers.

Claiming that brands should aim for “way above the legal minimum standards”, he said that “gaining a consumer’s permission to email, does not mean you can exploit them, customers need to be wooed.”

Lorraine Petit de Mange, European head of CRM, at Opodo discussed the “how much is too much” debate surrounding email marketing.

She said it was key that marketers did not bombard customers with too many emails just because they could, saying that some segments of a database were ripe for regular email communications, while with other segments too many emails would merely serve to alienate consumers from a brand.

Petit de Mange also said that email marketers needed to “recognize the role of the ‘techies’ in the process.

“Techies don’t want creative briefs or value propositions, they want highly detailed specifications to work from,” she said. Indeed, she advised working with a business analyst in order to better bridge the gap between the marketing and technology disciplines.