Good relationships, with customers — the cornerstones of a successful email marketing strategy!
Good relationships, with customers, technical support staff and ISPs are the cornerstones of a successful email marketing strategy.
David Hughes, director online marketing at Tank Group, said that abiding by best practice guidelines when using email marketing was a key part of building a strong relationship with consumers.
Claiming that brands should aim for “way above the legal minimum standards”, he said that “gaining a consumer’s permission to email, does not mean you can exploit them, customers need to be wooed.”
Lorraine Petit de Mange, European head of CRM, at Opodo discussed the “how much is too much” debate surrounding email marketing.
She said it was key that marketers did not bombard customers with too many emails just because they could, saying that some segments of a database were ripe for regular email communications, while with other segments too many emails would merely serve to alienate consumers from a brand.
Petit de Mange also said that email marketers needed to “recognize the role of the ‘techies’ in the process.
“Techies don’t want creative briefs or value propositions, they want highly detailed specifications to work from,” she said. Indeed, she advised working with a business analyst in order to better bridge the gap between the marketing and technology disciplines.
Global Marketing Plus was started to help small businesses compete on the same level as large corporations but for a lot less expense.
July 11th, 2010 at 8:53 pm
Great info! I recently came across your blog and have been reading along. I thought I would leave my first comment. I don¡¯t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
July 12th, 2010 at 10:01 am
Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! It’s always nice when you can not only be informed, but also entertained! I’m sure you had fun writing this article.
August 8th, 2010 at 9:22 pm
Hello blogger, good morning. Wonderful post. You have gained a new reader. Pleasee continue this awesome work and I look forward to more of your superb articles.
August 9th, 2010 at 3:49 pm
I just cant stop reading this. Its so cool, so full of information that I just didnt know. Im glad to see that people are actually writing about this issue in such a smart way, showing us all different sides to it. Youre a great blogger. Please keep it up. I cant wait to read whats next.