Email Strategy #1
For years I’ve spent a lot of time analyzing email messages for our clients, and measuring and tracking their effectiveness. During all these years, I have performed tons of research and surveys.
The most important thing I learned is that most people do not send effective email messages!
Whether you send large email newsletters or just use email to communicate with friends, colleagues and customers, following twelve strategies will make your email more effective. These strategies have been developed over years of experience and quantitative analysis of tens of millions of messages we’ve sent out for our clients.
So, during the next few weeks I will share these twelve strategies one at a time in this blog.
Here is number 1:
1. One Main Message Per Email
The most effective email messages and the one that get the most positive respnses have one main idea or concept. Over the years I have found that the strongest messages are ones that don’t distract people with too much information.
I’m sure you’ve received a message from someone that has eleven different ideas and thoughts that ramble from paragraph to paragraph.
If you’re like me, most people will just leave this complicated message for later, and focus on another email or task that’s much easier to accomplish.
Before you start writing a message, write down what you’re trying to communicate. Or at least think about your message before you start writing.
The most effective messages are ones that are crisp, clear and concise.
I’ll be listing these strategies, one tip at a time, over the next several weeks. Let me know if you find them helpful.
And let me know if we can help you with your next email campaign or web project.