Running A Business - The Communicating Hat
Who does the communicating with your customers and employees in your company?
This is a very important part of the business, yet many business owners think it is a necessary evil!
Do you feel that way? If so, you may be communicating to customers and/or employees that they are just a pain and an interruption.
Have you ever kept track of how many potential customers call you but end up going to your competition? Could it be that the competition made them feel more wanted?
Today, take your form you downloaded last week (business hats) and work in the column called “Communication”. List all the things you personally do on a weekly basis in your business that deals with communicating with employees and/or customers.
Ideas could be answer the phone, newsletters, writitng your policies, customer service, etc. I bet you can come up with a lot more!
If you have hired someone to do this for you, what functions do you perform to oversee that employee?
When you finish, to the left of the items, write the number of hours each week you perform each item. Then total up all the weekly times for each item and write it at the bottom of the communication column and circle it.
Good, we are well on our way with this task. Tomorrow we will work on the next item, money!
Global Marketing Plus was started to help small businesses compete on the same level as large corporations but for a lot less expense.