Global Marketing Plus

What does your client list look like?  Do you have a great client list or a so-so one?  To build a great client list, you need leads from your ideal profile of client.

If you want to see how well your marketing is doing as far as reaching your ideal target market, look at the leads you are getting from your marketing.  First, what kind of volume of leads does your marketing generate?  Do you get too few leads? Then look at the quality of the leads you are getting.  Does your marketing tend to attract, for example, leads from people who are fee sensitive?  Or maybe from people, who you know will be a nightmare to work with?

If so, then your marketing is clearly not effectively targeting the right people with the correct message.  If you plan on being successful, you need to fix that now!

You probably already know that the quality of your client base will have a direct impact on the quality of your business and also your quality of life.  Since I have been target marketing, I already know you are a small business owner and that you often work long hours too.  Working long hours on projects for low quality clients is stressful, unrewarding and frustrating.  You deserve better than that!

If you redesign your client list and your business, and then design your marketing to be directly relevant to these extremely valuable people, it will have a positive impact on your business and the quality of your life!  You business can be rewarding, fun and very profitable.

So get specific! Understand that for your marketing to work, it needs to be directly relevant ONLY to your ideal profile of client. This is what makes it powerful enough to inspire people to take action and contact you. Your marketing can only be that compelling, when you speak directly to the right people, with the correct message.

If you would like me to help you, let me know.  I would be glad to help.