Email Tip #6 Subject Line
Tip #6 is about the often neglected subject line.
According to Jupiter Research, 35% of email users open messages because of what’s contained in the subject line.
After the From line, the subject line is the second most important part of an effective email. If you forget to include a subject line, your message is much more likely to go into a junk mail folder, or just not be opened. Email marketing professionals live and die by subject lines. A good subject line will sum up what the message is all about, but still entice someone to open the message, read it, and take action.
Personalizing a subject line with your company’s name or the recipient’s name or other information can also lead to higher message open rates Including the company name in the subject line can increase open rates by up to 32 percent to 60 percent over a subject line without branding. (Jupiter Research)
I hope my 12 Step Program is helping you communicate with email more effectively
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Thanks, Ron
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