Strategy #7. Naming Your Images for SEO Success
Even though search engines can’t read words inside graphics, they do use the name of the file and other contextual information to increase your rankings. One of the biggest missed opportunities is not naming images with search engine optimization in mind.
I can’t tell you how many times I see a site that has the logo named: logo.jpg
While that’s sufficient to display the logo in a browser, it’s much better to name the logo with descriptive keywords, such as: global-marketing-plus-logo.jpg (notice I seperated the words with an “-”. This lets search engines read the words. If I named the logo as: globalmarketingpluslogo.jpg, that is not a word and search engines will not recoginize it as a word).
If you want to further increase the relevancy, you can create a folder (also with keywords) that can help you increase keyword density on a page.
For example, placing an image in a directory like this will give you more relevancy than in a more non-descriptive folder:
/search-engine-optimization-services/seo-services-header-logo.jpg
Yes, it takes a little bit more time and effort for someone to type out a longer image name and keep it organized into different folders on your website.
But our research has found that increasing the relevant keywords in your images is a sure fire way to increase your search engine rankings.
Let me know if you need help with website development or email marketing.
Ron
Global Marketing Plus was started to help small businesses compete on the same level as large corporations but for a lot less expense.
February 11th, 2009 at 2:29 am
[…] Ron Coleman placed an observative post today on Global Marketing Plus » Blog Archive » Strategy #7. Naming Your …Here’s a quick excerptLet me know if you need help with website development or email marketing. Ron. This entry was posted on Tuesday, February 10th, 2009 at 12:17 am and is filed under Marketing, SEO, Website Design. You can follow any responses to this … […]
February 11th, 2009 at 3:57 am
[…] Ron Coleman added an interesting post on Global Marketing Plus » Blog Archive » Strategy #7. Naming Your …Here’s a small excerptLet me know if you need help with website development or email marketing. Ron. This entry was posted on Tuesday, February 10th, 2009 at 12:17 am and is filed under Marketing, SEO, Website Design. You can follow any responses to this … […]
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A blog does not have to be writing. Photos can make great blogs! However, if you are using a blog to help your website get higher on the search engines, you will want to add keywords. You can do this a couple of ways. 1) you can write some descriptions of each photo and include keyword rich text. 2) you must include image alt tags (the text that appears when you hold your mouse over a picture). These tags must contain keyword rich text.
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