Strategy #9. Reverse Archeology
Archeology, of course, is the systematic method to uncover artifacts from the past that have been buried or forgotten.
What archeologists do is examine artifacts that were lost and buried, and draw conclusions about how life was lived hundreds or thousands of years ago.
When people search online, it’s a lot like sifting through thousands of years of junk and broken pieces of pottery in order to find the one intact tablet that solves your mystery.
If you’re like me, you often see a lot of non-relevant results returned when you do a web search. Google, as good as it is, isn’t perfect. You scan down the page, looking for the answer to your question. And then you suddenly see a link to a site that matches exactly what you’re looking for.
Reverse archeology, applied to the Web, is a process that allows you to plant key information for people to find and discover.
How does the process of reverse archeology work? Essentially you come up with keywords that your target audience is likely to use in a keyword search, and then you create relevant content on your site. When prospective customers “digs” through the mass of web pages in a Web search, they can find your site quickly and easily.
Reverse archeology is a different type of mindset for generating website content, but one that can be extremely successful.
Next week, we’ll discuss a unique new way to optimize your site when you have visitors coming in from a search engine.
Global Marketing Plus was started to help small businesses compete on the same level as large corporations but for a lot less expense.
February 11th, 2009 at 3:52 am
[…] Ron Coleman added an interesting post today on Global Marketing Plus » Blog Archive » Strategy #9. Reverse ArcheologyHere’s a small readingThis entry was posted on Tuesday, February 10th, 2009 at 1:04 am and is filed under Marketing, SEO, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your … […]
February 11th, 2009 at 3:53 am
[…] Ron Coleman put an intriguing blog post on Global Marketing Plus » Blog Archive » Strategy #9. Reverse ArcheologyHere’s a quick excerptThis entry was posted on Tuesday, February 10th, 2009 at 1:04 am and is filed under Marketing, SEO, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your … […]
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