Global Marketing Plus

If you are like most of the growing ranks of the self-employed, you probably do not think of yourself as having a sales personality.  Most likely you dislike having to sell and even dread it.  But you are good at what you do and that is why you went into business in the first place.  And you know that if you can’t get enough business fast enough and regularly enough, you are doomed to go back to work for someone else.

So you are determined to find practical, effective ways to attract a steady flow of business, and you would rather have it come to you that have to go out and get it.

Over my 35 years as being self employed, I know how you feel.  I have had dry spells that tempted me to just go find a job.  Many times I wondered why I do what I do.  There are many lean times. 

Through the years, I have learned that having plenty of business is not a matter of luck!  The one word that most of us lack (or are afraid of) is marketing.  Marketing refers to all the activites involved in making sure you have enough business coming through your doors and that it keeps coming in.

Like I mentioned in an earlier post, when I was watching my father run his business and even when I bought my first business, I didn’t even know what marketing meant.

When I learned that my first business was on the verge of bankruptcy, I quickly learned that I had to generate sales FAST if I were to survive as self-employed.  I also learned quickly that much of what was written and taught about marketing and how to get business didn’t apply to me!  Most information was geared towards large companies with budgets for TV, Radio, newspaper, direct mail, etc.

With no funds for market research, a sales force, and an advertising and public relations budget, I didn’t have much choice.  (When I bought the business, I thought it was successful enough to support me… I didn’t even have funds to live on)!

Let me tell you, that over the years I have either developed on my own or found other marketing tools and tricks that is perfect for self-employed.

Let me finish this post by saying that I found if you try to do what the big boys do, you may be on your way to failure.  It takes the simple tools and tricks that cost little or no money to beat the competition!