3. Never Rely On Only One Marketing Method At A Time.
Putting all your marketing eggs in one basket can be dangerous. Over the years, I have seen many business owners put all their efforts in one method to market their business only to find that that method didn’t work for them. By that time they had run out of money and had no way to continue on. Almost every one of them went out of business!
Allocate what money you have to several methods at the same time to find out which ones produce the best results.
Remember, if money is limited, use your other marketing asset… your time.
4. Select marketing activities that will complement each other. For example, if you are speaking at a conference that will be attended by many of your prospective clients, you might want to advertise in the conference program guide. Send a news release about your appearance to the newsletter of the appropriate trade associations. Do a mailing to individuals that may be attending the conference that you want to meet. Hand out materials at the conference and include a special offer good for the week of the conference. If booths are available at the conference, you might want to rent a booth making it easy for attendees to approach you throughout the conference.
Tomorrow we will look at even more guidelines.
Be sure to have a profitable day today!