How Many Referrals Do You Receive?
The creative professional should be able to get 80% or more of his new business from referrals, follow-ups, or add-on business from existing clients.
Once you reach this goal, you have a self-sustaining business, which is the goal of all people who start a business. All of your efforts, whether networking, promotions, advertising, or other efforts, should be focused toward ultimately attaining the goal of becoming self-sustaining.
According to a recent survey, many businesses relied heavily on word-of-mouth referrals from business associates in purchasing business services.
- 44% chose a lawyer by word of mouth.
- 45% chose an accountant by word of mouth.
- 45% chose an advertising agency by word of mouth.
- 42% chose a business consultant by word of mouth.
- 42% a marketing firm
So how do you develop referrals? Find out tomorrow.
Have a profitable day!
Global Marketing Plus was started to help small businesses compete on the same level as large corporations but for a lot less expense.
January 28th, 2012 at 12:08 pm
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