Ask How Your New Clients Heard About You.
Not only does this help you track the results of your marketing efforts, it also allows you to thank those who are sending you business and gives you the opportunity to meet and network with them.
And not just new clients. When anyone even contacts you, ask them how they heard about you! If you are not tracking the results of your marketing efforts, how can you tell which of your efforts are working and which ones are you wasting you money on.
Later will will talk about how to chart the results and decide which marketing efforts should be increased and which ones should be cut back or eliminated.