Make Your Work Speak For Itself
If you have been seen or heard in the local media, people will have more confidence in referring you, knowing that others have recognized your talents and abilities. This kind of exposure is one of the benefits of a good public relations effort. Also any materials you send out should convey an image that builds confidence in your ability.
No matter what you offer, if people don’t have confidence in your product or service, they will not recommend you. So it is your responsibility to make sure that your product or service not only accomplishes the purpose it is designed for, but that it does it better than your competitors. If you cannot do it better, do it cheaper. If you cannot do it better or cheaper, you had better be the only one providing it and it had better be something essential.