Emphasize Your Unique Expertise
The more generally you describe your business, the more difficult it is for others to know how to refer people to you.
Recently I attending a networking meeting and there were two dentists there. One said that she worked with anyone with teeth. The other dentist said that he specialized in seeing patients who have dental anxieties. Which dentist will you more likely refer friends to?
Or suppose you meet two chiropractors. One says he is a holistic practitioner and can treat anyone from 10 months to 100 years old. The other says she specializes in treating women with PMS-related problems.
Or suppose you meet two professional speakers. One who says he speaks on any motivational topic and the other says that he talks on how to save money on business travel.
A bookkeeper who specializes in serving doctors’ offices and is recognized for having designed special systems for medical/patient tracking will find it much easier to get referrals that someone who does general bookkeeping.
In order to make a referral, most people need some “hook” that sticks in their minds. Once they get that hook, you will be someone who comes to mind when there is a need for what you do.
What niche can you fill to develop a hook in peoples’ minds?
Global Marketing Plus was started to help small businesses compete on the same level as large corporations but for a lot less expense.
March 13th, 2010 at 4:24 am
Amiable fill someone in on and this post helped me alot in my college assignement. Gratefulness you on your information.
March 23rd, 2010 at 12:45 pm
I do think this is a most incredible website for proclaiming great wonders of Our God!
imuran night time back pain
March 24th, 2010 at 3:47 am
a9lteQ lmackxewogjk, [url=http://idjpubcoahxt.com/]idjpubcoahxt[/url], [link=http://msdtybxlzosv.com/]msdtybxlzosv[/link], http://arjeyhbqcsfj.com/
April 24th, 2010 at 6:37 pm
It is great to have the ability to read a good quality article with useful information on topics that many are interested on. The point that the data stated are all first hand on actual experiences even assist more. Continue doing what you do as we like reading your work.
July 15th, 2010 at 12:35 pm
Great write up, bookmarked your site in interest to read more!
July 24th, 2010 at 1:37 pm
hmmm. i liked it.
July 25th, 2010 at 8:44 pm
looking around for the best site to get one.
July 26th, 2010 at 10:47 pm
Great Website I am learning a lot. Maybe you could aid me since you seem to be an expert my accountant keeps telling me to purchase Quick books pro I am just not certain any input would be appreciated Thanks!
July 28th, 2010 at 6:14 pm
What’s Up! Just had to leave a comment. I really loved your opinion
July 31st, 2010 at 6:51 am
good articles here hopefully i learned from it.
August 3rd, 2010 at 2:25 am
wow…. sounds pretty interesting.
August 19th, 2013 at 4:11 am
This is really great post for small business. This is awesome tips. Really appreciate for great job. Please do share info like this forever. Thanks