Testimonials Build Credibility!
Testimonials or thank you letters offer written proof that what you say in your proposals or brochures is true.
When clients are willing to provide an endorsement, make it easy for them. Don’t expect them to take the time to compose it and mail it to you themselves. People tend to get instant writer’s block or to delay writing. Instead, ask whether they would be willing to dictate a few comments to you on the phone about what your product or service has done for them. Jot down what they say, edit it for grammar and style, and read it back to them for their approval.
Once the brochure is printed, send all the people you have quoted a copy along with a note of appreciation.
If you need a written copy of the endorsement, simply mail or email them a copy and as them to return it on their own stationary.
Global Marketing Plus was started to help small businesses compete on the same level as large corporations but for a lot less expense.