A couple of years ago, a friend of mine started a new business in February. And his new business was started with a bang!
He invested all of his personal savings and retirement in a luxurious office that was furnished. He bought the most advanced office equipment and computers. He also invested in equipment he felt he needed to run his business, including a laptop, etc. He joined the Chamber of Commerce and had a ribbon cutting and a huge lavish party.
Although it seemed he had everything a business could need, he was closed by Easter. The one thing he didn’t have was clients!
I also have a friend that started a business with nothing more that business cards. Because she knew what to do to find clients, her business flourished!
This means one important rule: You aren’t truly in business until you have business!
Since I first went on my own with a business in 1974, I have learned that having plenty of business is not a matter of luck! The magic is marketing! Marketing refers to all the activities involved in making sure you have enough business flowing through your door and that it keeps flowing in.
Since my first business, I have read almost every book on marketing. I still read 3 or 4 marketing books every month to stay on top of new trends! I have learned that much of what has been written or taught about marketing and how to get business simply does not apply to me. I did not have a big business or retail location with funds for market research, a sales force, and advertising budget!
Over the years I have found that many self-employed individuals feel as I did. They have a small business, maybe out of their home, but still need to bring in customers on a shoestring, without a staff of professionals or the help of an advertising agency!
And even though much of the information available about marketing is excellent, applying it to what we need to do to make sure we have work to do on Monday mornings is like trying to make a good impression in a hand-me-down suit that is too big: it is not a comfortable fit!
But there is marketing techniques that work fantastically well for the self-employed!
In this blog, I share what actually works to bring in more customers. The marketing tools and ideas were developed over years of trial and error and blood, sweat, and tears!
I hope you come back often to learn these techniques that bring customers and learn to avoid those things that do not work!