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“The computer for the rest of us.”
That was the Unique Purchase Appeal that changed the world. It was Apple’s UPA for the Macintosh, and it enabled Apple Computer to bring the entire computing world to its knees. Macintosh is why there is Windows today.
But Apple wasn’t paying attention, and when Windows came along, the Mac lost its UPA. Apple was too slow to respond and many times, it’s been a company in trouble.