UNIQUE PURCHASE APPEAL
Spend whatever time it takes to develop your own UNIQUE PURCHASE APPEAL. One sentence to one paragraph that describes how your business is different from the competition in a way that appeals to your target customer.
Then infuse your “UPA” into everything you do, everything you say. Make sure your customers know it, feel it and see it in every action taken by you and your employees. It should be reflected in every ad, every promotion, every customer service activity. This is the most powerful marketing concept on earth.
Global Marketing Plus was started to help small businesses compete on the same level as large corporations but for a lot less expense.
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