Global Marketing Plus

The better you are known for being a leader in your field, the easier it will be to attract business.  Most of the successful small business owners ($100,000+) I have worked with were not well known when they started out.  Many became known by positioning themselves to become recognized leaders in their field.

The positioned themselves by doing one of the following:

• Gaining greater knowledge in their field
• Assuming a leadership role in their field
• Beginning a new field

For example, some of the things I have done to position me as an expert are:

1. Volunteer my time as a counselor with SCORE.
2. Served as Chapter Chair for SCORE for several years.  This brought me into contact with many more influential people that thought of me as an expert, and many became strategic alliances and regularly feed me new business.
3. Volunteered my time as the executive director of a local Chamber of Commerce and built the membership by 300%.
4. Helped many non-profit companies be successful by donating my time to re-organize the company.
5. Write articles for newspapers and newsletters.
6. Have been a guest on many radio shows.
7. Have served on numerous trade associations for the marketing, website design and printing industries.
8. Held workshops and seminars on website design and website marketing.
9. Taught classes on website marketing at a local college

The list goes on, but that will give you an idea of things you can do to set yourself up as the expert in your field.

Becoming the expert in your field means people think of you first.  It is an ideal marketing strategy for anyone who doesn’t like marketing because:

• It gives you access to strategic alliances
• Establishes you in a niche
• Gives you momentum you need to bring people to you

All while you are doing the things you’re most interested in doing.