Sample of Small Business Marketing
Today I watched a commercial for Home Depot on TV that depicts a small hair cutting business. Across the street a large hair cutting chain opens for business. The chain offers haircuts for $6.00 which the small business owner cannot compete with.
The small business owner could try to compete on the chains level by buying advertising and try to our advertise the large chain. The problem with this would be that the chain has much deeper pockets than the small business owner. The small business owner should know that he could never compete with dollar for dollar advertising!
He buys some sign materials and puts up a sign that says “We fix $6.00 haircuts!”. Within a few months, the large chain closes it’s doors and more business comes to the small business.
I love this ad because it shows that by using unique advertising that did not cost the small business owners much money, (only the cost of some sign materials), he out smarted the large chain. If the small business would have tried to compete by buying normal advertising, he probably would have run out of money in a few months and the chain would have won!
Global Marketing Plus was started to help small businesses compete on the same level as large corporations but for a lot less expense.
October 5th, 2010 at 7:37 am
What a post!! Very informative and easy to understand. Looking for more such posts!! Do you have a myspace?
October 9th, 2010 at 3:41 am
Hey, thanks for the great article. Honestly, about five months ago I started using the internet and there is so much nonsense out there.