Global Marketing Plus

Tips and Tricks for Small Business Success

3 Benefits of Redesigning Your Business Website

November 02, 2012 By: Ron Coleman Category: Marketing, SEO, Website Design

The benefits of overhauling your business website are more than just cosmetic. Making changes to your site’s design, structure, and copywriting can help to improve your bottom line.

Here are some of the main benefits of working with your webmaster on a website redesign.


3 Mistakes To Avoid In Internet Marketing

November 02, 2012 By: Ron Coleman Category: Email Marketing, General Business, Marketing, Networking, SEO, Website Design, blogging

When it comes to internet marketing, there are things that you simply need to avoid so that you will not waste your time. Unfortunately, these are very common mistakes and if you are able to avoid these, you will be able to have an edge on your competition. If you are serious about being a successful internet marketer, then you need to focus on these mistakes and to remember to avoid them.


How To Build Thousands of Subscribers To Your Newsletter

May 15, 2012 By: Ron Coleman Category: Email Marketing, Getting business to come to you, Marketing

Building a list of thousands may seem daunting and impossible, but it’s something that can really happen if you know exactly what to do.  The truth is that list building is easy to do, can be set up quickly, and can make you lots of cash if you know how to treat your subscribers.  Below, I’ll be teaching you how to build a list of thousands within a few months.

How to build a list of thousands:

An effective squeeze page

The squeeze page is the most important thing to have. If it’s very boring, has bad content, or isn’t appealing, you won’t get people to sign up to your list.  You need to make sure that you talk about what they’re going to get, how they will benefit from it, and exactly what they can achieve with what you’re giving them.  By letting them know about what they’re going to achieve, you can be sure to get more people sign up.

Look at top marketers

Try looking at some of the top marketers’ squeeze pages. If you look at them, you’ll notice how appealing they look and how eye catching they are.  This is what you need to do when building a squeeze page, and it’s to attract your visitors the way the top marketers do.

Rank the squeeze page high

Ranking the squeeze page high can help make sure that more and more people will be visiting the squeeze page.  Creating a separate page on your website for this is not that good because people will just scroll around your website.  With a personal website of your squeeze page, many people will sign up because all they see is what you have to offer them and the subscription form.

Those three tips are extremely powerful. Anybody who tries them out are surely going to build a list of thousands within a few weeks.

Want to get started online buy don’t know where to start? Click here and we will help you get started!

How To Start Your Own Online Newsletter

May 02, 2012 By: Ron Coleman Category: Email Marketing, Getting business to come to you, Marketing

Having an online newsletter could be a nice little way to build your subscribers and potentially sell products to them in the future.

Online newsletters usually aren’t difficult to start up, as there are very few aspects that need to be completed. With just a few steps, you can be gaining plenty of subscribers within days.

How to start your own online newsletter.

The first thing you’ll need to do is sign up to an email marketing manager account to some of the best companies.

There are companies like Aweber who can provide for you the service that you need for getting the perfect email marketing account.

Through Aweber, you can get your very own subscription form script, and it’s this script which you’ll place on your site to get people to type their names and email addresses inside of.

Before you place that script on your site, make sure that you create a really nice set of messages that you will automatically send out.

So, you can create around 10, 20, and even 50 different messages that you’d like to send out over a period of weeks or even months. This makes list building quite the autopilot income.

You can create some nice affiliate offers, and then suddenly make sales day in and day out little by little.

To get the most amount of sales, try creating lots of affiliate offers after each email. This will give you the chance to promote on nearly any email that is send out.

Newsletters are meant to mainly be helpful and informational, but there’s nothing wrong with making one to build your list as an internet marketer.

So, try joining Aweber to begin with, and then start adding more and more emails to potentially make more sales.

Newsletters easy to do, but it can be hard to do at first. Just stick with it, and you’ll see your campaigns grow little by little.

Want to get started online but don’t know where to start? Email me ( or call me at 801-298-2336 and I will help you get started!

Will the next 12 months be better than the last 12 months

January 27, 2012 By: Ron Coleman Category: General Business, Marketing

If you are like a lot of people I have talked with, last year was still a very slow year for business.  Ask yourself this question: “What am I doing to ensure that the next 12 months will be better than the last 12 months?”

If business hasn’t been good over the past year, you need to change your direction. 

It’s way too easy to mistake movement for progress and end up working hard, doing the wrong things.  If hard work alone were the secret to success, our grandparents would have been millionaires.

If you are not getting enough leads, find out why and fix it!

If the leads you do have are not converting to sales, fix it!

How to define your niche

January 26, 2012 By: Ron Coleman Category: General Business, Getting business to come to you, Marketing

To define your niche means clearly identifying a group of people who need a product or service that you are able to provide. The best niches are those that no one else can fill or don’t fill adequately. If you have a product or service that is in high demand and you may not need a niche. But the more competitive the field you are in, the more important it is for you to find what you are uniquely qualified to do.

Your niche needs to be small enough that you don’t have a lot of competition and can reach most of your potential clients within the limits of your time and budget. And the niche needs to be large enough to provide sufficient customers to support your business.

Gold Leaf Printing, for example was in the printing industry, which is highly competitive. In fact, it was so competitive that to earn bids and clients, some competitors were willing to bid below cost just to attract new customers. One competitor told people to find the lowest price and they would beat it by 10%! Now how do you compete with that???

However, when I created a new company called Medi-Forms which specialized in medical printing, there was no competition! Sure, all the other printers in the area could print the same things we printed, but none could say that they specialized in medical printing and didn’t print anything else. (Yes, we printed other types of printing on the printing presses that we had, but all the other printing was printed by Gold Leaf Printing, not Medi-Forms!)

I formed a new company, registering it with the state and had loose leafs printed with Medi-Forms logo on the front and the most popular medial forms and printing inside. Our business cards were for Medi-Forms and stated that all we did was print forms for the medical industry! Since I and one other person performed the sales function, we both learned all we could about the medical industry and the forms they needed. When we visited a doctor’s office or hospital, we could talk in their language about their needs.

The other printers thought it was too much trouble to create a new company to specialize, so they didn’t fill the niche that Medi-Forms filled. Printing orders came flying in. And, to make it even better, we could charge a price that made a fair profit and when our competition gave pricing that was lower, our new customers still ordered from us because we “specialized”!


Are you making the progress you want with your business?

January 11, 2012 By: Ron Coleman Category: General Business, Marketing

Let me ask you a question.  If your car dies on the highway, and it won’t start, do you push your car everyplace you want to go, day in and day out?  No!  that is not the solution.  You need to fix your car’s engine and then drive where you want to go!

Well, the same is true with your business.  If your business is not generating the leads and inquiries you need, the solution is not to keep “pushing” ineffective marketing on people.  You need to fix your marketing engine!

Many business owners I meet seem to feel that all they need to do is more of the same marketing and that that will increase leads and customers.  For example, they fail to get the leads and customers they want from networking, blogging, email marketing, direct mail, etc, so they do more of it.  Many times they try new marketing techniques by copying others who are in just as big a mess as they are.  Then they wonder why they don’t have enough customers and sales!

You need to break free from those destructive actions?  You need to know what the right marketing for you and your business and then you need to know how to use it correctly!

You can get the help you need and stop wasting your time and money whenever you wish. 

The choice is yours!