Effective email tip #2:
A day in my life:
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The phone rings off the hook.
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While I am on the phone, my cell phone rings.
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I have other people that instant message me.
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Unexpected visitors come to my office to “chat”.
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My cell phone rings some more!
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I receive dozens of emails … many of which are spam!
Sometimes it drives me insane!
I have read that our collective attention spans are very short. Plus we simply have too many distractions to wade through a really long email.
You might think they need all of the information, but when people are faced with dense blocks of text, many people’s eyes glaze over. And then they ignore the entire message.
For that reason, the most effective email messages are short. Two or three short sentences in length. Perhaps a couple of bullet points. And perhaps the short message is followed by supporting material, an attachment or a link to more information on a website.
Enough said. I’ll try to keep this section short.
Have you found that shorter emails are more successful? Let me know.